Catriona Buchanan, a thirty-six-year-old journalist and single mother, lives a quiet life in Glasgow with her daughter Grace. Single for six years but for a handful of failed relationships with all the wrong men and a string of one-night stands, Cat decides she's had enough of her homegrown efforts to find love. Instead, she purchases the infamous dating bible The Ten Rules of Enticement , and vows to obey its advice to the letter and chronicle her experiences. The novel follows Cat as she tries to discount everything she thought she knew about the dating world in her quest to become the kind of woman men desire to be with. Eventually, as her efforts are rewarded and she nets not one but two viable new love interests, Cat must decide whether pretending to be someone she's not is worth the payoff of having a man in love with her for all the wrong reasons.