Wishful Harbor Series by Stephanie Hurt

When a small fire in Julie's bookstore brings the firemen, she's shocked to find out one of them is her old high school crush, Paul Wells. Paul can't believe his luck, so he asks her to the town festival. He's now the owner of the Christmas tree farm on Hideaway Lane, the one Julie has been going to all her life. But, when the bank threatens to take the farm from him, Julie steps in to help. Romance blooms in this story of old crushes, Christmas spirit, and small-town charm.